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Old 09-01-2011
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Eric Striffler Eric Striffler is offline
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Default Nyctophobia Haunted House 2011

In October 2011, Nyctophobia Haunted House opens to the public for the first time following our invitation-only event held in October 2010.

The marketing campaign began today; here is our first advertisement for 2011:


Nyctophobia 2011 is already built, which is crazy when compared to last year's 5 days to build prior to opening night. I'll update this thread over the next two months, including the 2011 recap video.

Enjoy!
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Last edited by Eric Striffler; 09-01-2011 at 10:50 AM.
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Old 09-01-2011
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I love that ad..... very professional looking and funny to boot!
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Old 09-02-2011
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I LOVE the video! Did you shoot it??
and i LOVE that you give money back if they make it thru alone. that's genius marketing.

my only sugestion would be to have the website listed a bit longer so your brain can absorb how to spell it, seeing as most people cant spell nyctophobia
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Old 09-02-2011
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Do you have access to a professional video rig? That ad looks like it'd be expensive to shoot. Really nice work.
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Old 09-02-2011
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Thank you! Yes, I shot it (I'm a filmmaker, which really works out when it comes to shooting ads for the haunt haha). And I consider this ad a teaser (again, filmmaker tendencies) so if people don't get that it's for a haunted house or they miss the site, that's okay. My main goal with this is to get the word NYCTOPHOBIA in your mind, so that when we do a more obvious ad in a few weeks people will remember the word and be more interested. We've got physical postcard sized ads for the same purpose, they look like they're for a legitimate study on the fear of the dark!
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Old 09-02-2011
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I've said it before, and it bears repeating...

Eric Striffler, Evil Genius.

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Old 09-03-2011
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Ha!
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Old 09-03-2011
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Great Ad Eric. Your doing a great job to make Nyctophobia a house hold name in the haunt industry thats for sure!
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Old 09-03-2011
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Quote:
Originally Posted by Eric Striffler View Post
Thank you! Yes, I shot it (I'm a filmmaker, which really works out when it comes to shooting ads for the haunt haha). And I consider this ad a teaser (again, filmmaker tendencies) so if people don't get that it's for a haunted house or they miss the site, that's okay. My main goal with this is to get the word NYCTOPHOBIA in your mind, so that when we do a more obvious ad in a few weeks people will remember the word and be more interested. We've got physical postcard sized ads for the same purpose, they look like they're for a legitimate study on the fear of the dark!
Love it!!! And smart marketing!!

If I may be so bold, what camera are you using? I'm in film as well and just trying to learn all I can.
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Old 09-03-2011
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That is awesome! I have always thought that a haunted house, that you had to go in ALONE would be terrifying. Let's face it, when you are surrounded by friends, it is just not that scary....but a dark hallway....your heart beating....and then you feel something brush you arm.....are you alone....or are you not? Genius!
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